Climate's new story
Bringing together experts from around the world to reshape the vision for climate communications.
(Client)
New Zero World
(Year)
2023
(Services)
Content Strategy | Editing | Copywriting
An authoritative, accessible, and actionable resource that redefines how climate engagement is approached — bringing together insights from neuroscience, behavioural science, media, advertising, and creative industries to close the gap between awareness and action.
Approach
I worked as Contributing Editor across the full report, shaping its organisation, structure, and clarity, and authored the Executive Summary to distil its vision and key recommendations. My role involved:
Refining content flow to take readers from why a shift in climate communication is needed, through how to achieve it.
Ensuring tone was inclusive, globally relevant, and aligned with both science and creativity.
Integrating contributions from over 40 global organisations into a single coherent narrative.
Translating complex policy references (Articles 6 and 12 of the Paris Agreement) into plain language, connected to real-world creative solutions.
Highlights
Global Launch at Horizon Media HQ during Climate Week NYC 2023 — attended by scientists, creatives, policy experts, and media leaders.
Featured in UN SDG Media Zone panel, We Don’t Have Time Climate Week broadcast, and multiple high-profile events at COP28.
Partnerships with Harvard T.H. Chan School of Public Health, Horizon Media, and the Cannes Lions Young Marketers programme to extend reach and application.
Executive Summary positioned as an “entry point” resource for media professionals, policy actors, and creative industries.
Cited by Netflix’s CSO and the International Advertising Association as “filling a void” in the climate communications landscape.
Impact
40+ global contributors from organisations including Accenture Song, Climate Group, ClientEarth, The Rockefeller Foundation, Nia Tero.
Training & capacity building: Delivered a Climate Communications Training at Harvard T.H. Chan School of Public Health, raising average knowledge scores from 5/10 to 7.5/10.
Creative industry engagement: Integrated findings into Cannes Lions Young Marketers Competition briefs; engaged 250+ professionals from 30 countries.
Catalyst for innovation: Helped lay the groundwork for the Earth Public Information Collaborative (EPIC), a sister project launched at COP28 to advance cultural and science-based climate storytelling.
Provided a platform for influential voices including Xiye Bastida, Catherine McKenna, Sophia Kianni, and Jane Madgwick to connect climate and culture at a global scale.
Why it matters
Climate communication is not just about sharing facts — it’s about sparking connection, shifting norms, and enabling action. This project brings together the science of human behaviour with the art of cultural storytelling, creating a practical, shareable blueprint for a new era of public engagement.
Climate's new story
Bringing together experts from around the world to reshape the vision for climate communications.
(Client)
New Zero World
(Year)
2023
(Services)
Content Strategy | Editing | Copywriting
An authoritative, accessible, and actionable resource that redefines how climate engagement is approached — bringing together insights from neuroscience, behavioural science, media, advertising, and creative industries to close the gap between awareness and action.
Approach
I worked as Contributing Editor across the full report, shaping its organisation, structure, and clarity, and authored the Executive Summary to distil its vision and key recommendations. My role involved:
Refining content flow to take readers from why a shift in climate communication is needed, through how to achieve it.
Ensuring tone was inclusive, globally relevant, and aligned with both science and creativity.
Integrating contributions from over 40 global organisations into a single coherent narrative.
Translating complex policy references (Articles 6 and 12 of the Paris Agreement) into plain language, connected to real-world creative solutions.
Highlights
Global Launch at Horizon Media HQ during Climate Week NYC 2023 — attended by scientists, creatives, policy experts, and media leaders.
Featured in UN SDG Media Zone panel, We Don’t Have Time Climate Week broadcast, and multiple high-profile events at COP28.
Partnerships with Harvard T.H. Chan School of Public Health, Horizon Media, and the Cannes Lions Young Marketers programme to extend reach and application.
Executive Summary positioned as an “entry point” resource for media professionals, policy actors, and creative industries.
Cited by Netflix’s CSO and the International Advertising Association as “filling a void” in the climate communications landscape.
Impact
40+ global contributors from organisations including Accenture Song, Climate Group, ClientEarth, The Rockefeller Foundation, Nia Tero.
Training & capacity building: Delivered a Climate Communications Training at Harvard T.H. Chan School of Public Health, raising average knowledge scores from 5/10 to 7.5/10.
Creative industry engagement: Integrated findings into Cannes Lions Young Marketers Competition briefs; engaged 250+ professionals from 30 countries.
Catalyst for innovation: Helped lay the groundwork for the Earth Public Information Collaborative (EPIC), a sister project launched at COP28 to advance cultural and science-based climate storytelling.
Provided a platform for influential voices including Xiye Bastida, Catherine McKenna, Sophia Kianni, and Jane Madgwick to connect climate and culture at a global scale.
Why it matters
Climate communication is not just about sharing facts — it’s about sparking connection, shifting norms, and enabling action. This project brings together the science of human behaviour with the art of cultural storytelling, creating a practical, shareable blueprint for a new era of public engagement.
Climate's new story
Bringing together experts from around the world to reshape the vision for climate communications.
(Client)
New Zero World
(Year)
2023
(Services)
Content Strategy | Editing | Copywriting
An authoritative, accessible, and actionable resource that redefines how climate engagement is approached — bringing together insights from neuroscience, behavioural science, media, advertising, and creative industries to close the gap between awareness and action.
Approach
I worked as Contributing Editor across the full report, shaping its organisation, structure, and clarity, and authored the Executive Summary to distil its vision and key recommendations. My role involved:
Refining content flow to take readers from why a shift in climate communication is needed, through how to achieve it.
Ensuring tone was inclusive, globally relevant, and aligned with both science and creativity.
Integrating contributions from over 40 global organisations into a single coherent narrative.
Translating complex policy references (Articles 6 and 12 of the Paris Agreement) into plain language, connected to real-world creative solutions.
Highlights
Global Launch at Horizon Media HQ during Climate Week NYC 2023 — attended by scientists, creatives, policy experts, and media leaders.
Featured in UN SDG Media Zone panel, We Don’t Have Time Climate Week broadcast, and multiple high-profile events at COP28.
Partnerships with Harvard T.H. Chan School of Public Health, Horizon Media, and the Cannes Lions Young Marketers programme to extend reach and application.
Executive Summary positioned as an “entry point” resource for media professionals, policy actors, and creative industries.
Cited by Netflix’s CSO and the International Advertising Association as “filling a void” in the climate communications landscape.
Impact
40+ global contributors from organisations including Accenture Song, Climate Group, ClientEarth, The Rockefeller Foundation, Nia Tero.
Training & capacity building: Delivered a Climate Communications Training at Harvard T.H. Chan School of Public Health, raising average knowledge scores from 5/10 to 7.5/10.
Creative industry engagement: Integrated findings into Cannes Lions Young Marketers Competition briefs; engaged 250+ professionals from 30 countries.
Catalyst for innovation: Helped lay the groundwork for the Earth Public Information Collaborative (EPIC), a sister project launched at COP28 to advance cultural and science-based climate storytelling.
Provided a platform for influential voices including Xiye Bastida, Catherine McKenna, Sophia Kianni, and Jane Madgwick to connect climate and culture at a global scale.
Why it matters
Climate communication is not just about sharing facts — it’s about sparking connection, shifting norms, and enabling action. This project brings together the science of human behaviour with the art of cultural storytelling, creating a practical, shareable blueprint for a new era of public engagement.