In a messy world, I make sure your story is anything but. I help purpose-driven brands, innovators, NGOs, and global organisations get their messages heard with clarity and impact. My work has spanned journalism, consultancy and senior in-house roles — all centred on helping important ideas cut through the noise. As a journalist, my writing has appeared in The Guardian, The Daily Mail, The Sun, and The Mirror. I went on to become Media and Messaging Lead at the Ellen MacArthur Foundation, helping to tell the story of the circular economy in ways that resonated from CEOs to customers. I later served as Director of Insights and Editorial at BPCM, and Chief Communications Officer at circular economy pioneers Teemill and Rapanui, shaping narratives and guiding brand and campaign strategy. I bring over two decades of senior experience across media, NGOs, commercial and agency sectors. I’ve led communications teams, shaped organisational narratives, and consulted for a wide range of purpose-driven organisations, giving me a unique perspective on how to tell stories that stick. How I’ll help you Shaping Strategy – Brand positioning, narrative and message development, audience insights, and campaign planning. Creating Impact – Turning strategy into creative outputs that move people: campaigns, messaging frameworks, reports, websites, op-eds, and presentations. Connecting with Community – Stakeholder engagement, media and digital activation, events, thought leadership, and campaign rollout. Whether you’re starting out, scaling up or accelerating your impact, I’ll work with you to define success, clarify your goals, and find the most effective path forward.