About Ross
(
Founder
)
Ross Findon
I've worked at the highest levels of global sustainability, from shaping the circular economy narrative at COP to co-authoring industry frameworks now embedded in the UNFCCC Plan to Accelerate process, and I’m equally at home in the weeds of complex regulation and technical detail. Across every engagement, I provide the connective tissue between the problem, the solution, and the people with the power to act. My audience insight, story craft and movement building expertise are built on over 15 years of journalistic experience, including leading an agency supplying some of the biggest names in news, from the Sun to the Guardian. Leadership roles across agency, brand and NGOs have given me a clear understanding, and the chance to shape, how organisations and leaders act under pressure and in the midst of transformation. i'm proud to be a critical thinking and creative partner for organisations doing the things others think are impossible. Including: ↗The Fashion Pact | Global multi-stakeholder initiative driving sustainability in fashion. Strategic consultant across an ongoing 2+ year engagement encompassing impact strategy evolution, reporting design, C-level engagement, insight development, and capacity building. ↗New Zero World | US-based global NGO delivering science-driven climate communications tools and programmes. Communications Director. Led development of a successful 6-figure funding pitch working alongside the CEO. Lead author of Pop Culture: Bursting the Climate Communications Bubble (2024) and The Content Creators Climate Toolkit (2025). Contributing editor of A New Era in Climate Communications (2023). ↗E-commerce platform | Multi-billion dollar global C2C brand. Working alongside New York-based BPCM to overhaul carbon strategy claims — balancing regulatory compliance with public accessibility, and brand positioning. ↗Creatives for Climate | Creative industry transformation NGO. Advisory Board. Co-author of the Creative Integrity Playbook, launched at COP30 in Belém and officially included in the Final Action Agenda. Being taken forward through the UNFCCC Plan to Accelerate process as a sector-wide action guide for the global advertising, PR and marketing industry. ↗Isle of Wight UNESCO Biosphere Reserve | UN Biosphere Reserve. Strategic Advisor developing organisational structure, behaviour change, and multi-stakeholder engagement strategies across ecology, youth, political engagement and economy. ↗Wiki for Human Rights | Wikimedia Foundation global initiative. Defined the narrative positioning, name and voice for the campaign — delivering engagement across the global Wikipedia editor community including partners in Latin America and Africa, to achieve mission clarity and support funder engagement.
About Ross
(
Founder
)
Ross Findon
In a messy world, I make sure your story is anything but. I help purpose-driven brands, innovators, NGOs, and global organisations get their climate, nature, and sustainability messages heard — with clarity and impact. In a landscape full of competing voices, important work can easily get lost in the noise. My role is to help you cut through. I bring over two decades of experience in senior roles across media, NGOs, commercial, and agency sectors. I’ve led communications teams, shaped organisational narratives, and consulted for a wide range of purpose-driven organisations, giving me a unique perspective on how to tell stories that stick. I specialise in making big challenges and ideas -- like climate change and nature loss -- clear and relatable, and providing the communications tools to drive measurable impact at every level. How I help organisations: Shaping Strategy – Define what matters, who it’s for, and how to connect the dots. This includes brand positioning, narrative and messaging development, audience insights, and campaign planning. Creating Impact – Turn strategy into action through creative content designed to move people, including campaigns, messaging frameworks, reports, websites, op-eds, and presentations. Connecting with Community – Reach the people who matter most, whether in the boardroom, newsroom, or living room, through stakeholder engagement, events, media and digital activation, thought leadership, and campaign rollout. Whether you are starting out, scaling up or accelerating your impact, I'll work with you to define success and find the most effective path forward.
About Ross
(
Founder
)
Ross Findon
I've worked at the highest levels of global sustainability, from shaping the circular economy narrative at COP to co-authoring industry frameworks now embedded in the UNFCCC Plan to Accelerate process, and I’m equally at home in the weeds of complex regulation and technical detail. Across every engagement, I provide the connective tissue between the problem, the solution, and the people with the power to act. My audience insight, story craft and movement building expertise are built on over 15 years of journalistic experience, including leading an agency supplying some of the biggest names in news, from the Sun to the Guardian. Leadership roles across agency, brand and NGOs have given me a clear understanding, and the chance to shape, how organisations and leaders act under pressure and in the midst of transformation. i'm proud to be a critical thinking and creative partner for organisations doing the things others think are impossible. Including: ↗The Fashion Pact | Global multi-stakeholder initiative driving sustainability in fashion. Strategic consultant across an ongoing 2+ year engagement encompassing impact strategy evolution, reporting design, C-level engagement, insight development, and capacity building. ↗New Zero World | US-based global NGO delivering science-driven climate communications tools and programmes. Communications Director. Led development of a successful 6-figure funding pitch working alongside the CEO. Lead author of Pop Culture: Bursting the Climate Communications Bubble (2024) and The Content Creators Climate Toolkit (2025). Contributing editor of A New Era in Climate Communications (2023). ↗E-commerce platform | Multi-billion dollar global C2C brand. Working alongside New York-based BPCM to overhaul carbon strategy claims — balancing regulatory compliance with public accessibility, and brand positioning. ↗Creatives for Climate | Creative industry transformation NGO. Advisory Board. Co-author of the Creative Integrity Playbook, launched at COP30 in Belém and officially included in the Final Action Agenda. Being taken forward through the UNFCCC Plan to Accelerate process as a sector-wide action guide for the global advertising, PR and marketing industry. ↗Isle of Wight UNESCO Biosphere Reserve | UN Biosphere Reserve. Strategic Advisor developing organisational structure, behaviour change, and multi-stakeholder engagement strategies across ecology, youth, political engagement and economy. ↗Wiki for Human Rights | Wikimedia Foundation global initiative. Defined the narrative positioning, name and voice for the campaign — delivering engagement across the global Wikipedia editor community including partners in Latin America and Africa, to achieve mission clarity and support funder engagement.